Corporate
gifts are an important tool in the world of marketing communication. These
gifts mainly used as a means of establishing and enhancing the corporate
image and creating a good will amidst clients and colleagues. Corporate gift ideas
include a wide range of products which include clothing and promotional
merchandise products. They are personalized with a particular company’s
branding, logo, corporate identity or a message which is unique to every
company.
Promotional
merchandise items and corporate gifts in the form of branded clothing are
highly cost-effective and impactful to spread the word about your brand or
company. The following are some corporate gift ideas:
·
Cards or calendars
·
Fruit/food basket or charity donation
·
Flowers/plants and wine/liquor
·
Pens and pencil
·
Bags with the company’s message or
tagline
There are
certain essential points which you should keep in mind while selecting a
corporate gift. Keeping these in mind will add a spark to your corporate gift
ideas
·
Checking on Corporate Policies: Many
companies and government offices have a stringent gift policy which includes
the price of gifts. Any gift exceeding the price limit is not being accepted,
as a rule of the organization. Be sure to check with your clients to determine
the limitations of gift to make sure you are adhering to their policy rules.
·
Be sure about what to buy: Knowing what to buy a corporate client
is a major decision. A corporate gift has to be formal yet trendy and
beautiful.
·
Go for Quality: Any business gift you send to your
client portrays the image of your company. Make sure you choose quality
products which will create a good impression of your organization.
·
Use Handwritten Cards and stick notes: In this era of digital awakening, it
will be a unique thing to add a handwritten note sharing your thoughts along
with your gift. It will create a lasting impression.
·
Spend on Packaging: The packing or gift wrapping should be
attractive enough. Spend the time and money on the wrapping to reflect your
concern about client relationships. You can take help for gift wrapping
services if you are not good at the art of wrapping gifts in a beautiful way.
·
Visit personally to deliver your gift item: Going personally to deliver your
gift to your client leaves a lasting impression and helps you to etch a mark on
the client’s mind.
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